Nomination Categories

Best Individual Giving Campaign

For the campaign that demonstrates the best use of Individual Giving. The application can be for affinity building, or for new or current donors, and should broadly show who the campaign was aimed at, what it intended to communicate, and how effectively it did so. The initiative should have taken place in the last 18 months.  

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Best Legacy Campaign 

For the legacy campaign that showcases best practice legacy giving/fundraising or raising funds using gifts in Wills. For example: this could involve inspiring more people to pledge; existing pledgers increase the value or scope of their legacy fundraising/marketing; raising awareness of gifts in Wills as a way to support the charity.

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Best Marketing and Communications Campaign 

For the best campaign or initiative aimed at existing or new supporters across the full spectrum of direct marketing channels (including digital media). The initiative should have taken place in the last 18 months and the winning charity will demonstrate best practice and evidence of the number of supporters engaged in the process, costs and funds raised.  

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Best Use of Event or Community Fundraising Initiative 

For the campaign which demonstrates the best use of an event or community fundraising initiative. The initiative should have taken place in the last 18 months.  

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Best Partner Relationship: Corporate Fundraising 

For the best relationship between a charity and business that provides benefit to both the charity and corporate organisation. The partnership should have taken place in the last 18 months.  

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Best Partner Relationship: Trust and Foundations 

For the best relationship between a charity and trust or foundation that provides benefit to the charity and the community they support. The partnership should have taken place in the last 18 months. 

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Best Supporter Experience 

For the stewardship of donors that has had meaningful impact on the charity’s fundraising and supporter relationships. The application should show how you connected with supporters to increase engagement and improve their experience of supporting your work. The work should have taken place during the last 18 months. 

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Rising Star 

The rising star award will be presented to an individual who has shown exceptional potential. They will be relatively new to the sector (with up to three years' experience) and have made a significant impact during this time. They will have illustrated creativity, innovation and progress within the sector. 

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Fundraiser of the Year 

For any fundraiser who, in the view of their peers, has shown excellence and best practice in the last 18 months, achieving high quality fundraising through either their own efforts or their vision and strategy. Nominations may be made by anyone except the nominee. They are most likely to be made by their manager, Head of Fundraising, Chief Executive, a Trustee or a person of equivalent status in the charity for whom the nominee works, or from one of the nominee’s peers in another charity.  

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Fundraising Team of the Year 

This will be awarded to a team of highly motivated and professional individuals who have worked together to deliver outstanding results through collaboration and exceptional team work. This will be awarded to a fundraising team working across a variety of campaigns to support the ongoing work of their organisation to deliver outstanding results. The work should have taken place during the last 18 months.  

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Fundraising Excellence Award 

For any individual who, in the view of their peers, has shown excellence and best practice, over a number of years. They will have achieved high quality fundraising through either their own efforts or their vision and strategy, and will also have contributed to the development of the sector.  

Click here to download a copy of the nomination form